Calm is the #1 app for sleep, meditation, and relaxation. Over 75 Million people have downloaded the app, which is growing by 100,000 new downloads a day. Data is absolutely vital to everything that Calm does, whether that’s optimizing products through A/B testing or modeling content recommendations to create the best experience for users. Data at Calm also supports user acquisition and advertising, and has been crucial for Calm’s business team to deliver Calm to more businesses.
This is a companion discussion topic for the original entry at https://greatexpectations.io/case-studies/calm-case-study/